Privacy Policy

Device Direct — Privacy Policy

Last updated: 22 September 2026

Device Direct respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us or place an order.

  1. Who We Are

Device Direct is the trading name of Felix Business Ltd, a company registered in England and Wales under company number 12392447.

Device Direct
82A James Carter Road
Mildenhall
IP28 7DE
United Kingdom

Email: info@devicedirect.uk
Telephone: +44 7415 913512

For data protection purposes, Device Direct is the data controller for the personal information described in this Privacy Policy.

  1. Information We Collect

Depending on how you interact with us, we may collect:

Contact information

  • Name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number

Order information

  • Products purchased
  • Order number
  • Order date
  • Delivery information
  • Returns and refund information

Payment information

Payments may be processed through third-party payment providers.

We do not generally need to store your complete payment card number or security code. Payment information may be processed directly by our payment provider in accordance with its own privacy policy.

Communications

If you contact us, we may retain correspondence and information contained in your messages.

Technical information

When you visit our website, certain technical information may be collected automatically, such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Website activity
  • Referring website
  • Approximate location derived from IP address
  • Information about how you interact with our website

The precise information collected depends on the technology and services used by our website.

  1. How We Use Your Information

We may use personal information to:

  • Process and fulfil orders.
  • Arrange delivery.
  • Process payments and refunds.
  • Handle returns and complaints.
  • Communicate with you about your order.
  • Respond to enquiries.
  • Provide customer support.
  • Prevent fraud and protect our business.
  • Maintain website security.
  • Improve our website, products and services.
  • Meet legal and regulatory obligations.
  • Keep appropriate business and financial records.
  • Send marketing communications where legally permitted and, where required, with your consent.
  1. Lawful Bases for Processing

Depending on the circumstances, we may process personal information on the following lawful bases:

Contract: where processing is necessary to fulfil an order or provide a service.

Legal obligation: where processing is necessary to comply with a legal or regulatory obligation.

Legitimate interests: where processing is necessary for legitimate business interests, such as fraud prevention, website security, customer service and business administration, provided those interests are not overridden by your rights.

Consent: where you have provided consent, such as where consent is required for certain marketing communications or non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

  1. Who We Share Information With

We may share relevant information with trusted third parties where necessary to operate our business, including:

  • Payment service providers.
  • Royal Mail and other delivery providers where applicable.
  • Website hosting and technology providers.
  • IT and security providers.
  • Customer service providers.
  • Professional advisers such as accountants, auditors or legal advisers.
  • Government, regulatory or law-enforcement authorities where required or permitted by law.

We only share information where there is an appropriate reason and lawful basis for doing so.

  1. Royal Mail

Where Royal Mail is used to deliver your order, we may provide Royal Mail with information necessary to complete delivery, such as your name, delivery address and relevant delivery information.

  1. Marketing

We may send marketing communications where permitted by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us at info@devicedirect.uk.

Unsubscribing from marketing does not prevent us from sending essential service communications, such as order confirmations, delivery updates or information relating to a purchase.

  1. Cookies

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to function, while others may be used for analytics, preferences or marketing.

Where consent is legally required for non-essential cookies, we will provide an appropriate choice mechanism.

You can also control cookies through your browser settings.

The specific cookies used by Device Direct may change as website functionality and third-party services change.

  1. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax, warranty and dispute-resolution requirements.

Different types of information may be retained for different periods.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

  1. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

  1. Your Data Protection Rights

Depending on the circumstances, you may have rights including:

  • Accessing your personal information.
  • Correcting inaccurate information.
  • Requesting deletion of your information.
  • Requesting restriction of processing.
  • Objecting to certain processing.
  • Data portability where applicable.
  • Withdrawing consent where processing is based on consent.

These rights are subject to applicable legal conditions and exceptions.

  1. Making a Data Request

To exercise your data protection rights, contact:

Email: info@devicedirect.uk

We may need to verify your identity before responding to a request.

  1. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

ICO website: ico.org.uk

The ICO states that privacy information should be clear, accessible and explain matters including why personal data is processed, how long it is retained, who receives it and what rights individuals have.

  1. Children's Information

Our website is not specifically directed at children.

We do not knowingly collect personal information from children for marketing purposes.

If you believe a child has provided us with personal information without appropriate permission, please contact us.

  1. International Transfers

Some of our service providers may process personal information outside the UK.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection law.

  1. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of third-party websites.

You should review the privacy policy of any third-party website you visit.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements or the services we use.

The latest version will be published on our website with its effective date.

  1. Contact Us

Device Direct
82A James Carter Road
Mildenhall
IP28 7DE
United Kingdom

Email: info@devicedirect.uk
Telephone: +44 7415 913512